Do younger workers value your company’s benefits

You may consider the fringe benefits your company provides to employees to be a valuable recruiting and retention tool. But recent studies indicate that younger workers – those born after 1980 – may not agree. The studies show that these workers prefer paid time off or cash to more traditional benefits. In addition, they may not be as aware of the benefits your company offers if you’re not communicating in ways they’re familiar with, such as text or instant messages.